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How to approach a creative process?

Bor Kolar 2018

Given the fact that I'm a graphic designer, my daily life is strongly marked by creativity. Most people believe that some people have creativity in their genes and others don't. This is of course not true - we can all be creative; the only difference is that some of us...Read this article...

We have already won three communication awards this year

Although our goal in creating communication projects is not winning prestigious titles, but targeting and dedication, we are sincerely proud of each prize. Each of them confirms the excellence of communication we strive for in the Propiar communication agency, and represents special recognition of our strategic planning, quality performance, passion...Read this article...

Digital influencers are changing the rules of the game

Digital influencer is a set phrase we can’t escape these days, especially in the context of digital communication of brands. The fact is that people today are exposed to huge amounts of information we gladly avoid, filter and (unknowingly) ignore. We are so accustomed to promotional messages that we simply...Read this article...

Every organization has its own story – what is yours?

Sharing experiences through stories is not only typical of a friendly chat in an informal environment, but appears in various professions as a good way of sharing and consolidating knowledge. The power of storytelling is its ability to give meaning to complex ideas, to pass on rules and values, to...Read this article...