Futuristic P.O.D. System running shoes combine nostalgia and progression
This summer, adidas Originals presents futuristic P.O.D System silhouette based on the popular 1995 running shoes model for a fresh step down the urban fashion avenue. The striking black-white model combines nostalgia and progression, accompanied by a “Great alone, better together” campaign slogan, set in hot summer happenings on the city streets.
adidas Originals introduces a new line of P.O.D. System footwear, created on the basis of the cult 1995 running shoes model for a striking and comfortable step on the hot city streets. The popular silhouette from the end of the previous century was adapted by the adidas designers, combined with an innovative three-dimensional upholstery system, and one of the most comfortable fashion sneakers were created.
This futuristic model includes a knitted textile upper reinforced by structural overlays, a unique podular construction of the outsole, featuring a Boost™ unit in the heel, a high-rebound EVA forefoot, and the Torsion™-inspired Point of Deflection bridge that unites all three components, providing a smooth and free movement, and representing one of the most progressive contemporary chapters in the history of adidas Originals.
Intertwining nostalgia and the natural flow of modern life, the P.O.D. System campaign reminds us to the past and the original heritage of the west US coast style, while refreshing the present and inspiring the future. The campaign and the “Great alone, better together” slogan are upgraded by the Kaval trendy line of clothing, intended for individuals who swear on the street style, regardless of fashion trends.