Archives - marketing
Are there rules for using images of public figures?
Can a picture of a known personality or the name of a major event really be used to promote your product or service? I believe that to most of us a logical answer is »of course not«. However, examples of such practices can be observed on a regular basis, most...Show more...
Digital influencers: is less really more?
Influencer marketing has become the fastest growing advertising activity in recent years and an important tool for communicating with the target public. According to Forbes, the number of digital campaigns with the influencers doubled in 2018.As many as 93% of these campaigns took place on Instagram. And if individuals with...Show more...
Digital influencers are changing the rules of the game
Digital influencer is a set phrase we can’t escape these days, especially in the context of digital communication of brands. The fact is that people today are exposed to huge amounts of information we gladly avoid, filter and (unknowingly) ignore. We are so accustomed to promotional messages that we simply...Show more...
