Archives - mediatisation

Mediatisation knocked on our door, too

Traditional mass media dominated in the 20th century, serving as a communication channel to reach consumers, public and various stakeholders. Due to creating and passing on the content, relations with the media become the key part of public relations. However, the media soon became saturated with press releases - some...Show more...

Mediatisation – an option or the only possible choice

We are witnessing the emergence and growth of megalomaniac companies, where technology, development and consumption enable their production of products and services to go full steam ahead. Basic activities are becoming less important and companies are successfully spreading across the world due to their diverse network in various fields and...Show more...