Archives - Katja Ulčar

Generation Z: A communicator’s nightmare or opportunity

How do we approach Z, a young hopeful born between 1995 and 2015, to gain his trust? The answer is quite simple in a way - at least theoretically. In order to put it into practice, however, many of the guidelines dictated by Generation Z must be followed. Generation Z...Show more ...

Apropó – a step towards the desired goal

In general, the labour market is not most favourable to young people, which can be changed by individual companies being awarethat they can contribute to society themselves. One of these is the Propiar agency, the founder of the Apropó program connecting the young and the profession. This is our way...Show more ...