The brand new cult Supercourt silhouette

At the beginning of summer, adidas Originals presents a refreshed model of Supercourt sneakers, the latest in a series of white timeless classics. With its minimalist design and white leather, this silhouette combines 50 years of adidas court experienceand modern design guidelines, becoming indispensable for all generations, fashion styles and subcultures.

The timeless Supercourt model combines modern styling guidelines with a classic and minimalist adidas design. Although originally created for courts, as its story starts as a sport innovation, this iconic sneaker soon became a No1 choice of various social groups and the cultural institution both on the court and in the streets.

The Supercourt seems surprisingly simple at first glance, but is full of spirit of the past that instantly awakens a sense of nostalgia in every distinguished fashion enthusiast. The shoe features an upper constructed from soft leather countered by a soft terry lining, classic rubber cupsole and the adidas Originalslogo debossed on the heel tab.White leather represents a blank canvas, which gives the user a freedom to create his / her own story on it. The sneaker thus gains its unique value as every smudge, scuff, crease and scrape that it gathersdevelops a personal meaning.

adidas marked the arrival of this re-imagined silhouette by an event at The Athlete’s Foot store in Ljubljana city centre, where visitors were welcomed by the hip hopper Nipke’s rims, while the white blank canvas of the sneakers was decorated by the adidas artist, if the visitors wished so. The evergreen classic centered around the notion “made with care, worn without”impressed many fashion and lifestyle influencers, the singers Gaja Prestor, Žan Serčič, Anabel and Flipping Art acrobats being among them.

Julija Csipö

Junior Advisor

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