Blog
Podcasts – an increasingly popular channel for reaching audiences
Podcasts have become a real success, especially in the last decade. In Slovenia as well, the popularity of podcasts has been steadily rising, with just under a third of the population already listening to them. The listeners are predominantly young, educated and affluent individuals, but what does...
The Basic Principles of Graphic Design
Communicators are aware of the importance of graphic design. If we want to convey a message or idea successfully, it is essential that we support them with visually. How text and visuals are intertwined is evident in everyday things, the ones taken for granted, for example, social media posts,...
Communication in sport in the age of individualism
Do we turn on the television because of an athlete or a club? Where do we look for up-to-date information on current topics? Sport and communication are inseparable concepts gaining new meaning in the age of social networks. They represent an ideal partner for each other to pursue their...
»Superstar« effect
The transfer of Lionel Messi, one of the best footballers in history, shocked the sports, business and everyday world. Cristiano Ronaldo, who recently made his début in the Manchester United jersey for the second time in his career, also produced an aftershock. Both examples show the power and...
The power of colours — part 2
In the first part of the blog, we talked about the importance of colours in creating a brand image and the message we want to convey. We have presented the meaning of warm colours in more detail, so now let's look at the meaning of cool and neutral colours. Cool colours include green, blue, and...
The power of colours — part 1
Colours evoke different feelings and affect our emotions and behaviour. Colours brighten our day and help us to receive and send messages in a quality and memorable way. Colours influence our daily decisions, including purchasing. The choice of colour can thus be the difference between mediocrity...