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Podcasts – an increasingly popular channel for reaching audiences

2023

Podcasts have become a real success, especially in the last decade. In Slovenia as well, the popularity of podcasts has been steadily rising, with just under a third of the population already listening to them. The listeners are predominantly young, educated and affluent individuals, but what does that mean for...Read this article...

The Basic Principles of Graphic Design

Communicators are aware of the importance of graphic design. If we want to convey a message or idea successfully, it is essential that we support them with visually. How text and visuals are intertwined is evident in everyday things, the ones taken for granted, for example, social media posts, posters,...Read this article...

Communication in sport in the age of individualism

Do we turn on the television because of an athlete or a club? Where do we look for up-to-date information on current topics? Sport and communication are inseparable concepts gaining new meaning in the age of social networks. They represent an ideal partner for each other to pursue their interests,...Read this article...

»Superstar« effect

The transfer of Lionel Messi, one of the best footballers in history, shocked the sports, business and everyday world. Cristiano Ronaldo, who recently made his début in the Manchester United jersey for the second time in his career, also produced an aftershock. Both examples show the power and influence of...Read this article...