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10 creative tips for IG Stories

Capturing and presenting moments from everyday life with the help of photos and videos has become extremely popular. Much of the credit for this goes to the Instagram Story (IG Story) feature, which is used by as many as 500 million users every day. How to create an IG Story...Read this article...

Emoji – emoticons or even something more?

Like punctuation, which has a key effect on the content of the message through its presence and placement, emojis are becoming an increasingly common tool for clearer communication. You probably still remember the elementary school example that illustrated the importance of correct inclusion of commas – “Let's eat grandma” and...Read this article...

Storytelling in Public Relations

Knowing how to write various types of texts, having experience in managing social networks, excellent spoken expressing and public speaking are key to successful operations in the field of public relations. However, communicators nowadays need to add at least one other feature that is often overlooked - creating and telling...Read this article...

Write it right (Part 2)

In the search for answers to the question of how to communicate to ensure the audibility and visibility of our brand, we were introduced to three foundations of copywriting in Part 1 advocated by brand & tone of voice specialist Vikki Ross. So we already know that we must write...Read this article...