Archives

Generation Z: A communicator’s nightmare or opportunity

How do we approach Z, a young hopeful born between 1995 and 2015, to gain his trust? The answer is quite simple in a way - at least theoretically. In order to put it into practice, however, many of the guidelines dictated by Generation Z must be followed. Generation Z...Read this article...

Stories written by us, the consumers

Since the beginning of its existence, humanity has been telling stories - from cave paintings to a written word, music and film. And although these forms of storytelling have changed dramatically over time and are constantly evolving, our desire to tell and listen remains equally strong. The art of storytelling...Read this article...

Are there rules for using images of public figures?

Can a picture of a known personality or the name of a major event really be used to promote your product or service? I believe that to most of us a logical answer is »of course not«. However, examples of such practices can be observed on a regular basis, most...Read this article...

What does artificial intelligence mean for public relations?

Artificial intelligence (AI) is becoming more and more important both in technology and the business world, and public relations are no exception. Following the increasing capabilities of technology and its availability in business, the question often arises how AI will affect the field of public relations and whether it may...Read this article...