Research is the first step in the communication planning process and the basis for all further work – identifying the communication problem, setting goals, implementing actions; and last but not least, measuring the results of any communication solution, where we always look back to the baseline study. Through research, we explore the current situation, the external and internal environment, identify opportunities and challenges, and expand our horizons. Without solid foundations we can’t expect to deliver long-term success, while research remains one of the central pillars of communication.

Since Propiar is committed to strategic public relations planning, solid research provides us with the information necessary to produce successful and effective communication planning.

Studies and environmental analysis:

• Helps confirm or reject predictions
• Enables identification of opportunities for all parties involved
• Is key to developing a strategy, monitoring progress and evaluating performance