Communication strategy as a New Year’s resolution

Although New Year’s resolutions are a tradition to make a personal improvement plan for the new year, the transition to a new calendar year can be a great opportunity to set new goals on your business and career path and to set fresh directions. The implementation of new views and activities does not necessarily have to do with the change of the numbers on the calendar, but the natural cycle itself returns to its starting point, where everything starts over anyway. This is a great basis for the change in our lives as well, so here are five tips to help you make your New Year’s communications resolutions a reality.

  1. Without planning, success depends only on luck

The basis for successful communication is good planning and when we think about the New Year’s resolutions, we have already taken the first step in the planned direction. There is no plan if we do not know the goal we wish to achieve, so the goals must always be clearly set. We will be more successful with realistic and achievable goals, and that is a great motivation in making progress. If we divide the whole process into smaller elements or tasks, it will be easier to cope with them. Set the measurable milestones to be able to evaluate progress, and it is very important to never give up.

  1. Zoom – focus – action!

Despite the clear and specifically set goals, we need to be aware of the breadth of the communication space. Our strategy will be even more successful if we look around and ask ourselves whether we have truly exploited the full potential available. When we capture everything we want to capture, there are only a zoom and a focus point left. Thus, our communication resolution may also include “think broader, but more focused!”.

  1. The freshness of a fresh start

Each new period or a new project brings the freshness of a blank sheet. Implement it in designing a new communication strategy. Include people not directly involved in the project. Fresh and unburdened views are the most effective in the initial brainstorming phase, and can often help us overcome obstacles that arise during the project.

  1. ECO as ecological and economical

Although the word “ECO” is generally associated with environmental protection and cost reduction, it can be used for planning of an “ECO” communication strategy, since we ensure effective communication by reusing successful approaches, recycling good practices and adapting established mechanisms. With the constant development of technology and novelties coming up on a daily basis, it is very important to keep up with the era, which does not mean that we have to start all over every time. Just like in traffic, where the use of rear-view mirrors is mandatory for a safe travel, it is highly recommended to also look back to the past when planning new routes and destinations, drawing on good practices and assessing what could be done even better.

  1. Be sincere

In the mass of news and information, many lose their inner compass. In the desire for quick success, we are witnessing the emergence of fake news phenomenon. The audience is increasingly sensitive to this phenomenon and increasingly appreciates the sincerity. Combined with the increasing importance of social networks, it is easier for the public today to identify with brands and institutions that approach it on a personal level and build relationships based on trust. Being honest with yourself will also reward you in fulfilling your New Year’s resolutions.

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Maša Šavc

Assistant

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