Strategic corporate communications
The foundation of a modern and efficient communication of all organizations are solid and constructive relations that we build for your organization with your employees and other stakeholders through planned proactive communication through the development and maintenance of mutually beneficial relations.
The changes in communication due to the prevalence of new technologies and “closing the door” of the traditional media for the messages of the organizations, as well as the increased direct communication with stakeholders via new media, create a very wide range of communication tasks for each organization, no matter how small it may be. Market success depends not only on the quality of services or products, personnel, financial strength and cost-effectiveness, but also on how we establish, develop and maintain the relations with the important stakeholders in the internal and external environment. Success can only be a result of deliberate, intentional, planned and proactive communication which successfully balances relations with all the stakeholders in the business environment through timely communication, even in crisis situations.
Corporate communication is considered a strategically planned and two-way communication that strengthens transparency, reciprocity, awareness, social responsibility and mutual thrust among all stakeholders. As it serves as a continuous support to all management decisions and organization operations in managing the challenges, risks and crisis situations, it significantly contributes to the strengthening of business ties already set and easier establishing of the new ones.
Issues Management and stakeholders relationship
Every organization needs social acceptance of its role, products, services and activities in the environment in which it operates, in order to survive and develop.
Organizations exist to fulfil their mission and their purpose, which to a large extent depends on whether the organizational environment (internal and external) allows it. If the behaviour of the organizations is desirable and in accordance with the applicable social norms, values and beliefs, they are accepted and recognized by the environment. If the organizations don’t clearly ensure to appreciate the interests of its stakeholders and the public, there is a danger to eventually face a crisis of legitimacy and lose the right to exist.
Realization of the organizational mission, business goals and achieving the vision in many ways depends on the factors from the environment which those organizations operate in. We can help you find, establish and maintain mutual understanding, acceptability, compliance and contact points between your organization and its environment.
Building and managing the Public figures
Visibility of the organizations’ management and their talents directly impacts the business success.
Everyone has a competitive advantage, necessary to be identified and presented to the stakeholders. Personal branding simply means to know how to approach strategically, and thus affect the business performance. Organizations and companies in fact have at least two valid reasons for the development of personalized brands:
- It is the way to influence the differentiation from the competition. If a few years ago the only important matter was the corporate brand or the brand of the product / service, today the key in the differentiation and the perception of the company as a leader in the industry are its employees. Why? In the mass of different providers, the customers need quick, recognizable and consistent proving that the company is trustworthy to do business with
- This makes us more successful in the battle for talents in the market. Today, it is hard to obtain and retain talented individuals who contribute to the business success with their work. Therefore, many companies have embarked on a strategic talent management and also participate in the development of their brands. This is an added value for both parties: companies and individuals.
Taking into account the digitization of communication, it is truly possible to say for the first time that communication is ubiquitous.
Social networks, mediatised websites, forums and blogs in a very short time radically changed the way we get, use and share the information. Although the value, authenticity and reliability of the information obtained through the digital channels are often questionable, the mere prospect of personal and immediate reaction is invaluable from the standpoint of the communication. Compared with traditional media, the biggest advantage (or threat) of digital communication is the opportunity for each stakeholder to instantly react, make his / her point and create content.
Digital communication, particularly the communication on social networks to that extent changed and shook the world of communication so many of us treat it as the most innovative change since the invention of the radio and television. Today, no organization can no longer afford not to have a strategy of digital appearance and not to deliberately manage on-line communication with its stakeholders.
Our key comparative advantage in digital communication is the fact that we manage it as public relations strategic experts. We don’t only create posts but also strategically develop content knowing exactly when, what, to whom and why we communicate. The latter is especially crucial when managing the communication on various digital platforms.
The true power of successful organizations lies in the strength of internal confidence and satisfaction of the employees.
The communication efficiency is one of the most important motives for the commitment of the employees. When information is freely flowing across the organization, we are witnessing motivated individuals who completely understand what the objectives and activities of the company are, and how the decisions of the management affect their work. Although these are the people who are closest to the company’s management and the quality of the business operations depends on them, it is a group that is often neglected or overlooked in a pursuit of business results. Management od the internal communication has many benefits for the organization; it increases the productivity of employees who understand their role, helps the organization’s management to develop better leadership style on the one hand and allows to maintain a better contact with the market on the other. For this reason, it is important for satisfaction of the employees to become a conscious and long-term objective of the organization and also the category that is as valuable as the rest of the business categories.
Corporate Social Responsibity
By planning and implementing social responsibility strategies and actions, companies can limit any negative effects related to their operations, and both meet their obligations to their stakeholders and positively influence them, all of which extend well beyond the scope of mere economic interest.
The true role and impact of corporate social responsibility is very far from the fragmented and disconnected public relations campaigns that focus solely on the philanthropic level. Instead, we advocate a strategic approach and integrating socially responsible content into the strategic management of the company. The social responsibility strategies and programs we design in close cooperation with our clients enable them to take advantage of valuable opportunities to make positive contributions to both the organization and society as a whole. Strategically oriented social responsibility is an important source of competitive advantage, and serves to contribute to solving important environmental and social issues.
Communicating the organizations’ social responsibility is important, too. It is important for them – both internally and externally – to effectively communicate the principles of responsible business, and their commitment to fulfilling their commitments to their stakeholders and their philanthropic agenda. In recent years, digitalisation has made communication activities related to corporate social responsibility ever more complex and challenging, but organizations can turn this to their advantage with the right knowledge and experience.