The new Alliance of Mikaela Schiffrin

The first lady of alpine skiing, Mikaela Schiffrin, who is already intensively preparing for the upcoming season, has concluded a multi-year partnership with adidas.

The new alliance will centre around Mikaela’s training regime, and the goal set by the best alpine skier and adidas is to inspire the next generation of creators.

The 24-year-old Colorado (USA) native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. 

Mikaela Shiffrin is currently a leading and true original voice in women’s sports that will reach beyond the skiing borders under the new partnership.

By joining the adidas family, Mikaela will inspire the next generation of athletes and work with adidas to empower the next generation of creators with the message that absolutely everything is possible in sports.

Julija Csipö

Junior Advisor

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