Archives - branding
Stories written by us, the consumers
Since the beginning of its existence, humanity has been telling stories - from cave paintings to a written word, music and film. And although these forms of storytelling have changed dramatically over time and are constantly evolving, our desire to tell and listen remains equally strong. The art of storytelling...Show more...
Mortal sins of branding or how to create an excellent brand
Today, more information is exchanged in a day than ten years ago in a year. The competition in gaining attention is tougher by the moment, and distinction among brands has never been more difficult. In this respect, the challenge that we communicators face is significant: to create a superior presence...Show more...
