Archives - communicators

Generation Z: A communicator’s nightmare or opportunity

How do we approach Z, a young hopeful born between 1995 and 2015, to gain his trust? The answer is quite simple in a way - at least theoretically. In order to put it into practice, however, many of the guidelines dictated by Generation Z must be followed. Generation Z...Show more...

Stories written by us, the consumers

Since the beginning of its existence, humanity has been telling stories - from cave paintings to a written word, music and film. And although these forms of storytelling have changed dramatically over time and are constantly evolving, our desire to tell and listen remains equally strong. The art of storytelling...Show more...

Fighting fake news

The phrase “fake news” is following us at every step, and was undoubtedly spread due to the use of it in the political vocabulary in recent years. We most often hear it from the US President Donald Trump when he addresses negative press reports on him and his cabinet, although...Show more...