Archives - digital influencers

Digital influencers: is less really more?


Influencer marketing has become the fastest growing advertising activity in recent years and an important tool for communicating with the target public. According to Forbes, the number of digital campaigns with the influencers doubled in 2018.As many as 93% of these campaigns took place on Instagram. And if individuals with...Show more...

Digital influencers are changing the rules of the game


Digital influencer is a set phrase we can’t escape these days, especially in the context of digital communication of brands. The fact is that people today are exposed to huge amounts of information we gladly avoid, filter and (unknowingly) ignore. We are so accustomed to promotional messages that we simply...Show more...