Archives - public relations

What does artificial intelligence mean for public relations?

Artificial intelligence (AI) is becoming more and more important both in technology and the business world, and public relations are no exception. Following the increasing capabilities of technology and its availability in business, the question often arises how AI will affect the field of public relations and whether it may...Show more...

Do you know how put essence into words?

2019

If you ask young social scientists today what they miss most in the higher education or university education program, they will convincingly affirm that they miss practical experience in the field they want to work on in the future. Propiar's approach to solving this issue is the authorial project called...Show more...

How to effectively approach public relations in a start-up?

Nowadays we have all heard of the term “start-up” company. These are newly established organizations trying to succeed with a minimum financial input and an innovative idea or product that satisfies a certain need better than competition. In most cases, these companies have a precisely designed short-term strategy aimed at...Show more...

We are here to make it easier for everyone

Public relations advisers must sit at the decision makers’ desk, be involved in the work processes, and co-create them, too; they of course have to earn it with their education, skills, general knowledge and abilities. Sports is no exception. There is nothing strange when a business organisation establishes a PR...Show more...