Archives - social media

Fighting fake news

The phrase “fake news” is following us at every step, and was undoubtedly spread due to the use of it in the political vocabulary in recent years. We most often hear it from the US President Donald Trump when he addresses negative press reports on him and his cabinet, although...Show more...

Digital influencers are changing the rules of the game

Digital influencer is a set phrase we can’t escape these days, especially in the context of digital communication of brands. The fact is that people today are exposed to huge amounts of information we gladly avoid, filter and (unknowingly) ignore. We are so accustomed to promotional messages that we simply...Show more...