Zala Paternoster

Zala encountered communication during her practical training while studying cultural studies. She knew immediately that public relations were a field she enjoyed immensely, so majored in Strategic Marketing Communication. She spent four years as a student working in cultural communication. During this time, she gained experience in coordinating events, writing, and publishing press releases, internal communications, communication with the media and partners and managing social media. Before completing her studies, she joined the Propiar team, where she is most passionate about working in the field of strategic corporate communications and positioning.

She finds beauty in everyday things, but her favourite way to express it is through dance, which has enriched her life since the age of 15. A cup of green tea is the perfect start to her day. She is inspired by nature, culture, and art.

You cannot control the behavior of others, but you can always choose how you respond to it. - Roy T. Bennett