Zala Paternoster

Zala discovered her passion for communications as a student of cultural studies and completed her academic journey with a master’s degree in Strategic marketing communications. As a student, she worked for four years as a PR specialist in a local gallery. She joined the Propiar team at the beginning of 2022. She is motivated by seemingly insoluble challenges and enjoys perfectly executed communication campaigns with a touch of uniqueness and creativity.

A cup of green tea is the perfect start to her day. She prefers to recharge her batteries in the mountains or by exploring previously unknown corners of the world.

You cannot control the behavior of others, but you can always choose how you respond to it. - Roy T. Bennett