Archives - PR

Are there rules for using images of public figures?

Can a picture of a known personality or the name of a major event really be used to promote your product or service? I believe that to most of us a logical answer is »of course not«. However, examples of such practices can be observed on a regular basis, most...Show more...

How to effectively approach public relations in a start-up?

2018

Nowadays we have all heard of the term “start-up” company. These are newly established organizations trying to succeed with a minimum financial input and an innovative idea or product that satisfies a certain need better than competition. In most cases, these companies have a precisely designed short-term strategy aimed at...Show more...

We are here to make it easier for everyone

Public relations advisers must sit at the decision makers’ desk, be involved in the work processes, and co-create them, too; they of course have to earn it with their education, skills, general knowledge and abilities. Sports is no exception. There is nothing strange when a business organisation establishes a PR...Show more...