Real Madrid and adidas extending their partnership
Real Madrid and adidas announced an extension of their cooperation for an additional eight-year period until June 2028. This marked the third decade of one of the most successful football partnerships.
adidas has designed an emblematic white shirt that has been manufactured since 1998. During this time, Real Madrid won six UEFA Champions League titles, six FIFA World Club Championships, four UEFA Super Cups, six Spanish Championships, five Spanish Super Cups, and two King’s Cups. Both parties have agreed not to disclose the terms of the agreement. The objective for the following years is to stay a No 1 club in the world of football, rewrite Real Madrid’s successes on the pitch and provide the Real Madrid’s global fans with the best products
Real Madrid’s President Florentino Pérez said: “Real Madrid and adidas are both among the most iconic brands in the world of sports globally. It is a natural step to extend our successful partnership until 2028. Together, we will continue to build on our strategic alliance that allows us to be the benchmark and leaders in the football industry. Therefore, adidas is the ideal partner for us. adidas delivers the best material for on-pitch performance and amazing original products for our fans all over the world. We are convinced that together we will continue to experience many more years of success.”
