Archives - June

Write it right (Part 2)

In the search for answers to the question of how to communicate to ensure the audibility and visibility of our brand, we were introduced to three foundations of copywriting in Part 1 advocated by brand & tone of voice specialist Vikki Ross. So we already know that we must write...Read this article...

Write it right (Part 1)

Although brands have been communicating with us visually more and more, the importance of verbal communication remains invaluable. Brands are communicating in several areas these days. They are present in all spheres of our lives as they flood the web and social networks, print media, television, radio, billboards and more...Read this article...

Is TikTok suitable for creating digital campaigns?

The companies deciding to carry out well-thought-out campaigns on TikTok at this point are achieving enviable results with no major financial investments. TikTok is currently one of the most popular platforms with its 800 million active monthly users. The average TikTok user spends as much as 52 minutes a day...Read this article...