Archives - September
Communication in sport in the age of individualism
Do we turn on the television because of an athlete or a club? Where do we look for up-to-date information on current topics? Sport and communication are inseparable concepts gaining new meaning in the age of social networks. They represent an ideal partner for each other to pursue their interests,...Read this article...
»Superstar« effect
The transfer of Lionel Messi, one of the best footballers in history, shocked the sports, business and everyday world. Cristiano Ronaldo, who recently made his début in the Manchester United jersey for the second time in his career, also produced an aftershock. Both examples show the power and influence of...Read this article...
