Archives - August

Will Facebook’s Libra get the green light?

Facebook recently announced its entry into the cryptocurrency market and got a cold shoulder from lawmakers around the world. Libra's vision is to create a simple global currency, which is based on a blockchain technology, is stable and not bounded by any national regulation. After its launch, Libra could be...Read this article...

How to use design to address dyslexics

When graphic and digital designers create a website, an app, a graphic, or a corporate brand image, legibility / readability is one of the main elements we need to pay attention to. This raises a question of whether designers are sufficiently aware of the importance of legibility / readability also...Read this article...

Generation Z: A communicator’s nightmare or opportunity

How do we approach Z, a young hopeful born between 1995 and 2015, to gain his trust? The answer is quite simple in a way - at least theoretically. In order to put it into practice, however, many of the guidelines dictated by Generation Z must be followed. Generation Z...Read this article...

Stories written by us, the consumers

Since the beginning of its existence, humanity has been telling stories - from cave paintings to a written word, music and film. And although these forms of storytelling have changed dramatically over time and are constantly evolving, our desire to tell and listen remains equally strong. The art of storytelling...Read this article...