Archives - Tamara Simovič

Is TikTok suitable for creating digital campaigns?

The companies deciding to carry out well-thought-out campaigns on TikTok at this point are achieving enviable results with no major financial investments. TikTok is currently one of the most popular platforms with its 800 million active monthly users. The average TikTok user spends as much as 52 minutes a day...Show more ...

What is digital New Year bringing us?

2019 is slowly coming to an end and the majority of us will share our December enjoyments on social networks that have sneaked into our daily lives over the past year even more. Facebook remains the largest social platform in 2019, followed closely by its little brother Instagram. After a...Show more ...

Will Facebook’s Libra get the green light?

Facebook recently announced its entry into the cryptocurrency market and got a cold shoulder from lawmakers around the world. Libra's vision is to create a simple global currency, which is based on a blockchain technology, is stable and not bounded by any national regulation. After its launch, Libra could be...Show more ...

Will Instagram become the next Amazon?

With its design, Instagram devotes the greatest emphasis to beautiful photographs, which are the ideal for exposing the products - and now also for shopping. With more than a billion users and the largest number of active registered profiles among all social networks, Instagram is definitely a new home for...Show more ...