Archives - Propiar Team

Ilka Štuhec on public relations in the development of her career

Many dream of becoming top, mass-adored athletes, musicians, actors. In short - celebrities. We see splendour and fame, and too often don’t understand that it’s not just this particular star in question, but a whole team of experts on different fields are behind it who help the individual in fulfilling...Show more ...

We continue to hold the AAA credit rating excellence

It is no secret that there is fierce competition in the business world. The breakthrough into the market itself is difficult, but it is even more demanding to survive. We are proud to announce that we are also succeeding in terms of credit worthiness as we have re-acquired the AAA...Show more ...

Small changes to get more creative

Many are convinced that creativity is reserved only for those incorrigible dreamers who endlessly enjoy their little creative chaos, composed of words, scissors, canvas and paintbrushes, musical instruments and many other little things that make them look far outside the box. But creativity is not only that; it is a...Show more ...

Do you know how put essence into words?

If you ask young social scientists today what they miss most in the higher education or university education program, they will convincingly affirm that they miss practical experience in the field they want to work on in the future. Propiar's approach to solving this issue is the annual implementation of...Show more ...

Who’s afraid of lobbying?

Lobbying is an important and indispensable part of the democratic process, as it provides policy makers with information and expert opinions on complex issues on the basis of which they can make quality decisions in the public interest. Nevertheless, research shows that lobbying in Slovenia is perceived as a very...Show more ...

Generation Z: A communicator’s nightmare or opportunity

How do we approach Z, a young hopeful born between 1995 and 2015, to gain his trust? The answer is quite simple in a way - at least theoretically. In order to put it into practice, however, many of the guidelines dictated by Generation Z must be followed. Generation Z...Show more ...

Apropó – a step towards the desired goal

In general, the labour market is not most favourable to young people, which can be changed by individual companies being awarethat they can contribute to society themselves. One of these is the Propiar agency, the founder of the Apropó program connecting the young and the profession. This is our way...Show more ...

And how is your organization facing a crisis?

A crisis is any unwanted, extraordinary, often unexpected and time-limited event that requires an immediate response. The goal of the decisions and measures taken is to overcome it as soon as possible and to minimize its negative consequences for the organization and its stakeholders. Anyone and anywhere can find themselves...Show more ...

Fighting fake news

The phrase “fake news” is following us at every step, and was undoubtedly spread due to the use of it in the political vocabulary in recent years. We most often hear it from the US President Donald Trump when he addresses negative press reports on him and his cabinet, although...Show more ...