Archives - journalism
Corporate newsroom: a new approach in presenting the organization
As many as 93% of the world's journalists regularly search for information in online corporate newsrooms; 29% do that on a daily basis, according to a January 2019 survey by TEKGROUP. Not long ago, we were getting the news exclusively in newspapers, radio or television, and were the ones who...Show more...
Mediatisation knocked on our door, too
Traditional mass media dominated in the 20th century, serving as a communication channel to reach consumers, public and various stakeholders. Due to creating and passing on the content, relations with the media become the key part of public relations. However, the media soon became saturated with press releases - some...Show more...
