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The meaning of user experience
When did you last have a bad experience with a company, product, or service? Did you take your better half to dinner, and the employees there weren’t respectful at all? Did you visit a website, but it did not respond as it should, plus advertising pop-ups started to pour? What...Read this article...
We are here to make it easier for everyone
Public relations advisers must sit at the decision makers’ desk, be involved in the work processes, and co-create them, too; they of course have to earn it with their education, skills, general knowledge and abilities. Sports is no exception. There is nothing strange when a business organisation establishes a PR...Read this article...
Mediatisation knocked on our door, too
Traditional mass media dominated in the 20th century, serving as a communication channel to reach consumers, public and various stakeholders. Due to creating and passing on the content, relations with the media become the key part of public relations. However, the media soon became saturated with press releases - some...Read this article...
Mediatisation – an option or the only possible choice
We are witnessing the emergence and growth of megalomaniac companies, where technology, development and consumption enable their production of products and services to go full steam ahead. Basic activities are becoming less important and companies are successfully spreading across the world due to their diverse network in various fields and...Read this article...
